Customer first

Here we go again – customer is boss. It’s been said and written since the dawn of business and sales. Everyone knows it and more or less everyone acknowledges it…at least theoretically. Yet in real life it’s mind-blowing how many times you can run into customer unfriendly – or dare I say even hostile – scenarios.

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business_idea_overrated_v2

 

Anyone up for launching a startup? “Well, yes if I just had a great business idea…” That’s likely a common answer to this specific question. The dream of building something on your own has a big risk of getting slayed by one crucial factor; you don’t have a kick-ass idea!

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stockholm_sunset_large

Yesterday we paid a visit to STHLM TECH MEETUP, Europe’s largest monthly event for startups. The place was packed with 700 enthusiastic people, whereof at least 200 were standing due to limited seating. The atmosphere reminded us more about a rock concert than anything else – really inspiring. After listening to the startup pitches, we made some observations that we would like to share with you:

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